Testimonials

  • We were faced with a situation in which revenues were outgrowing leadership capability. Bruce helped us assess where we had strength and alignment, and where we needed change. The findings led to a restructuring plan that has refocused the business and our leadership.

    — Tom Krause, Investor and Board Member, Telecommunications Start-up

  • Bruce has a tremendous ability to listen, distill information, and identify critical elements. The actionable suggestions that Bruce provides are challenging but produce growth. What I admire about Bruce's practice is that his insight on behavior is fair and it forces you to decide if you are willing to engage in the work of being better.

    — Daniel V., Head of Manufacturing, Retail DTC Business

  • Bruce brings a blend of HR and talent management experience, seasoned leadership and thoughtfulness to our coaching sessions. In doing so, he is able to offer me a variety of types of insight and support as I navigate various challenges. Working with Bruce has accelerated my development as I learn the HR space, provided a space for deep thinking & reflection, and helped me to show up a more authentic and powerful leader.

    — Jen B., Vice President, Talent Strategy, Fortune 200 Healthcare Organization

  • Bruce is an incredible asset to East Fork's leadership and Board of Directors. His keen insight and wealth of experience have been invaluable to guiding leadership structure and succession planning. His guidance in leadership development is highly valued because of his remarkable judgement and discernment.

    – Mark Boyce, Founding Partner, True Homes, 2020 National Home Builder of the Year

  • Bruce has been an invaluable part of our organization. He has provided coaching and mentorship to members of our senior leadership team and the reverberations of that work can be felt throughout the organization. The work he has done with our founding team has been equally vital, from facilitating 360's to succession planning.

    Alex Matisse, Founder and Board Chair, East Fork Pottery

Core Values

 

  • This is an indispensable element of coaching/advisory. Clients must have trust to truly open up about their challenges and emotions – to get to the root issue and to ensure their commitment to action.

    Bruce gains trust by being ethical, being an excellent and empathic listener, using both support and challenge with the client, and providing the client with insights and suggestions that advance their development and success.

  • For coaching/advisory with leaders, these skills result in better dialogue and pragmatic outcomes:

    • Coaching: Using questions, intuition, listening, selective challenging, supporting, and integrating insights

    • Leadership Development: Helping leaders gain skills through action learning, feedback, and training

    • Talent Management: How to attract, retain, motivate, organize and plan to achieve a high performing workforce

    • Business Performance: Understanding financial, operational, strategic, and political aspects of business

  • This means that Bruce is able to build trust, understanding, and effective styles of communication and accountability with the client—-so that the dialogue with the client is open and results in tangible/transformative insights and actions. Relationship builds over time but Bruce can accelerate this through the following:

    • Effective discovery at the beginning to understand the client, challenges and objectives

    • Ethical behavior such as confidentiality and follow-through

    • Listening, using the client’s own words, accurately reflecting back the client’s thoughts and feelings

    • Quality observations and suggestions, based on the client and depth of experience/expertise

    • Having success in early sessions and then building

  • This is the ability to read people and situations accurately and with nuance. Bruce will seek to ask a powerful question at exactly the right time, will know when to summarize what has been discussed, will challenge the client in the right way and at the right time, and will know when/how to suggest what the client should do.

    Effective Intuition allows Bruce to help clients find clarity and insight faster, to pursue a challenge or limiting belief more deeply, and to find a solution to which the client is more motivated to implement.

  • Pragmatic means that the coaching/advisory is not just to have interesting discussions, but rather is focused on tangible solutions and outcomes. Many of the areas discussed in coaching can seem ambiguous or soft, so Bruce is committed to helping the client be specific, clear and outcome-oriented.

    Overall, Bruce seeks to have the result of his coaching/advisory make a tangible difference in the client’s leadership behavior, impact and well-being. Pragmatic also means that for whatever solutions are pursued, the client is prepared to overcome barriers and have best chances of success.